Bonnie has spent 15+ years at the intersection of brand and commerce — building the kind of marketing that earns loyalty, not just clicks. She's led brand strategy, campaign development, influencer programming, PR, direct mail, and photoshoot production across some of the most recognized names in lifestyle and apparel.

Her approach is equal parts creative conviction and data fluency. She doesn't just develop campaigns — she builds the infrastructure around them: the channel mix, the budget model, the measurement framework. She's launched catalog programs, scaled affiliate revenue on lean budgets, and driven ecommerce growth through brand-led storytelling.

The result is marketing that performs and looks good doing it.