Campaigns
Campaigns are where brand strategy becomes tangible. Bonnie leads concept through execution — developing the creative platform, building the channel strategy, and driving the measurable results that prove the idea worked.
Some of her work includes:
Sanctuary Spring ‘26 “Elevate Your Everyday” // Developed the full campaign concept, talent strategy, and channel rollout for Sanctuary's Spring 2026 brand campaign — featuring Rocky Barnes, Allison Bornstein, Shani Darden, and Leah Thomas. Campaign drove measurable ecommerce growth, meaningful CVR improvement, and significant expansion of the 35–45 customer segment.
Sanctuary Fall ‘26 “Made For This” // Developed the full brand campaign concept and creative platform built around three pillars: Mastery, Versatility, and Longevity. Oversaw campaign strategy, shot list, and creative direction — including an intentional shift to an atelier setting to elevate the brand's visual language and reinforce the collection's craftsmanship story.
“BCBG At Home” // Launched in March of 2020; Bonnie led the strategy & execution to pivot to Instagram Live content lead by artists, chefs, personal trainers, makeup artists, etc. during the early days of the Covid-19 pandemic in order to provide content that was entertaining and a value-add to customers during lockdown. (Article here)
Relaunch of bcbg.com // When Marquee Brands took ecom operations in-house Bonnie led the messaging, calendar, and strategy of the relaunch. She partnered with the VP of Creative in order to refresh and elevate the overall look of the brand.
BCBGMAXAZRIA Signature Collection // Crafted the omni-channel marketing strategy for Creative Director Albino Riganello’s inaugural collection. (Article here)
BCBGeneration Beauty Launch // Oversaw the marketing launch of BCBGeneration’s beauty line. Featured channels included paid and organic social, Influencer, and a well-covered launch event. (Article here)
Cotton On#UnitedInDenim // Lead U.S. launch of the expanded denim collection which was a new category focus for the company.
RAILS OOH Campaign // Concepted and executed Rails' first out-of-home campaign — marking a milestone moment in the brand's evolution from DTC to cultural presence
