Collaborations
Whether with talent, retailers, or brand partners — is one of the most powerful tools in a marketer's kit. Bonnie has led the strategy, creative, and launch execution behind partnerships that expand reach, elevate positioning, and drive measurable results.
Sanctuary x Bloomingdale's // Led the strategy and execution of Sanctuary's shop-in-shop activation at Bloomingdale's, overseeing fixture planning, creative, and brand presentation to ensure a cohesive and elevated in-store experience.
Sanctuary Spring '26 Influencer Collaborations // Partnered with a curated roster of talent — including stylist Allison Bornstein and wellness founder Leah Thomas — on integrated content collaborations that extended the Spring campaign beyond paid media and into earned, organic reach.
Rails x Nordstrom // Oversaw shop-in-shop programming with Nordstrom, managing the brand expression and marketing strategy behind the wholesale partnership
Russell Westbrook for True Religion // Owned the organic and paid social launch of the collaboration with NBA All-Star and fashion icon Russell Westbrook (Article here)
JOAN SMALL for True Religion // Ran the social media strategy, execution, and BTS content capture for both True Religion’s and Joan Smalls’ accounts. #JSxTR (Article here)
BCBGMAXAZRIA x Cosabella // Led cross-brand marketing strategy and launch for the lingerie collaboration. (Article here)
