Social
Social is where Bonnie started — and it's informed how she thinks about brand building ever since. Having been hands-on when the discipline was still being invented, she brings both deep fluency and strategic distance to how she leads social today: setting the vision, owning the strategy, and ensuring it ladders up to broader brand and business objectives.
Sanctuary Clothing // Repositioned social as a brand-building engine — shifting the strategy toward community, authenticity, and cultural relevance while maintaining an elevated aesthetic. Leaned into affiliate and ShopMy as social commerce levers, driving measurable revenue attribution through creator partnerships without sacrificing brand integrity.
Organic Social Strategy // Platform strategy across Instagram, TikTok, Pinterest, and Facebook — including content pillars, campaign integration, community building, and editorial calendar oversight. Focused on building feeds that attract the right customer, deepen brand affinity, and convert.
Paid Social // Strategic oversight of paid social programs — briefing creative, directing agency partners, and ensuring paid and organic work together rather than in silos.
Content Direction // Experienced in briefing and overseeing content creation that is brand-right and platform-native — from campaign launches to real-time cultural moments.
Scale & Scope // Has overseen channels of 900k+ followers and managed budgets of $10MM+, across brands at various stages of growth and audience maturity.
