Performance Marketing
Email and loyalty live at the intersection of brand storytelling and revenue performance — which is exactly where Bonnie thrives. She's run all aspects of both: strategy, creative direction, calendar, messaging, and the KPIs that keep it honest.
Digital // Strategic oversight of paid search, paid social (Meta, Google), SEO, and affiliate — directing agency partners and managing $10MM+ annual budgets with ROAS accountability across all channels. At Sanctuary, partnered closely with the ecommerce lead to align paid strategy with site performance and revenue goals.
Brand Emails // Strategy, messaging, calendar, and creative direction for marketing email programs — balancing brand voice with revenue goals across weekly sends, seasonal campaigns, and key commerce moments.
Transactional Emails // Oversaw post-purchase and lifecycle email experiences — ensuring brand voice carried through every customer touchpoint, not just promotional sends.
Sanctuary Clothing // Oversaw email as a primary revenue channel — directing strategy, calendar, and creative to hit sales plan while maintaining brand consistency across every send.
Cotton On & Co. Perks // Launched Cotton On & Co.'s loyalty program with the primary goal of increasing cross-shopping across the brand's portfolio of in-store and online channels.
BCBG Icons // Launched BCBG's loyalty program focused on increasing customer lifetime value through repeat purchase incentives and tiered rewards.
