PR + Influencer
PR and influencer aren't sidecars to brand strategy — they're central to it. Bonnie builds programs that are brand-right, results-driven, and built to scale: from long-term ambassador relationships and affiliate ecosystems to press moments and retail activations.
Influencer & Ambassador Programs // End-to-end program ownership — brand-right talent selection, paid and organic partnerships, content creation, hosted trips, and sales-driving initiatives. Experienced in both long-term ambassador relationships and campaign-specific activations.
Affiliate & ShopMy Programming // Scaled revenue-generating affiliate programs on lean budgets — developing creator briefs, managing ShopMy storefronts, and building measurable sales attribution into influencer partnerships from the start.
PR & Media // Press strategy, media relationships, editorial placements, and press release development. Experience bringing new collections, store openings, and brand moments to market with a clear narrative and the right coverage.
Events // Store openings, press previews, collection launches, community-building dinners, seasonal kick-offs. Designed to deepen relationships with press, talent, and customers alike.
Gifting // Strategic gifting programs with intentional target lists, key product curation, and packaging that earns the unboxing moment.
