Leading Go-to-Market Strategy
The strongest launches begin long before customers see the first campaign. They start with clear positioning, cross-functional alignment and a go-to-market strategy that brings product, creative and marketing together around one compelling story.
Selected Work
Peanuts x Sanctuary
Led the integrated go-to-market strategy for Sanctuary's licensed Peanuts capsule collection, balancing the cultural equity of an iconic global brand with Sanctuary's modern aesthetic and sustainability platform. The launch aligned creative, ecommerce, retail, wholesale, PR, influencer and social around one cohesive story, introducing the collection in a way that felt authentic to both brands.
BCBGeneration Beauty
Helped introduce BCBGeneration into the beauty category through an integrated launch spanning influencer partnerships, public relations, social media and experiential marketing. The strategy focused on extending an established fashion brand into a new lifestyle category while maintaining the brand identity customers already recognized.
Cotton On | United in Denim
Led the U.S. launch strategy for Cotton On's expanded denim category, developing an integrated campaign that introduced denim as a stronger expression of the brand while driving awareness across retail, digital and social channels.
Seasonal Campaign Launches
Developed integrated go-to-market strategies for seasonal collections, aligning product, creative, ecommerce, retail, wholesale, PR and paid media around one unified campaign narrative. Each launch was designed to create consistency across every customer touchpoint while supporting both brand storytelling and commercial performance.
Sanctuary | Beverly Hills Flagship
Supported the launch of Sanctuary's first Beverly Hills flagship through an integrated marketing, PR and community engagement strategy. The opening established Sanctuary's presence in a key retail market while laying the foundation for ongoing experiential programming that extended the brand well beyond opening day.